Over twenty years of robust digital marketing, brand strategy, and eCommerce experience. Specific strengths were honed developing holistic, integrated strategies for a multitude of industries, inclusive of B2C, B2B, eCommerce, Higher Education, Fashion, Beauty, Food, Technology and more.
My digital passions encompass search engine optimization, as well as CRO (conversion rate optimization) content development, syndication and amplification. These skills are augmented by extensive experience in client acquisition and retention to ensure consistent revenue growth and overall profitability.
My skills are augmented by extensive experience in managing client acquisition and retention to ensure consistent revenue growth and overall profitability.
Email: mail@jonlightfoot.com
WORK EXPERIENCE
Founder / CEO
Strategic SEO Solutions, Inc.
From search engine optimization and conversion rate optimization to domain trust and authority, Strategic SEO Solutions optimizes and fortifies organic search visibility and impression share to propel brand awareness and transactional lead generation.
Our clients outrank and outperform the competition strategically and consistently.
Sr. Director / Head of Global Digital Marketing
Mathnasium Learning Centers, Los Angeles, CA
- Created and managed Global Traditional and Digital marketing campaigns
- Responsible for student acquisition and retention for over 1,000 Franchised Mathnasium Learning Centers.
- Created analytics attribution model and crafted global analytic dashboard initiative to empower each center with advanced data tools and knowledge.
- Developed social media marketing strategies resulting in over 200% growth in engagement and drove over 1 million YouTube views in 30 days via social influencer initiatives. Met and exceeding KPIs that were tied to high growth audience expansion, market penetration, as well as, student acquisition and retention.
- Developed and implemented SEO and CRO tactics that made an immediate impact garnering significant market share and brand lift via organic search.
Vice President of Brand and Strategic Marketing
True Family Enterprises, Newport Beach, CA
High-Level Responsibilities:
- Brand Strategy
- Social Media and Public Relation Campaigns
- Revenue Generation / Demand Generation
- Creative, Design, and QA
- Digital: SEO, E-Commerce, CRO and Programming
President
Intact Info, Digital Agency, Diamond Bar, CA
- Work closely with the Directors of Marketing and business heads to build and implement digital programs to strengthen the firm’s brand position and achieve growth targets
- Plan and execute innovative integrated digital marketing campaigns, and manage marketing programs from strategic planning through to ROI reporting
- Conceive, execute, and assess integrated multichannel digital marketing programs to generate sales, raise brand awareness, and strengthen customer loyalty. Channels included online, search, social media engagement and audience expansion, affiliates, direct mail, and email marketing
- Collaborate with team to increase reach of content through social channels. Suggest programs to generate traffic, cultivate influencer marketing partnerships and campaigns, communicate with existing and prospective customers, and increase brand awareness through use of social platforms
- Create tracking and measurement reports. Stay current on industry regulations and guidelines for social media usage
VP of Digital Marketing
Communicate Better – Los Angeles, CA
- Managed client portfolio, ranging from start up organizations to Fortune 500 companies’ online presence, inclusive of Gillette, TomTom, Archives.com (acquired by Ancestry.com) and Bacardi
- Spearheaded and implemented world class digital marketing and branding campaigns inclusive of content marketing, social media engagement, organic SEO initiatives, SEM/PPC campaigns, display and programmatic ad buying, as well as press release development and syndication
- Consulted and spearheaded digital marketing best practices, strategy, architecture, and roll out for dozens of companies, both in the B2B and B2C markets, inclusive of BalletShoes.com (acquired by Capizo), and Uptake Travel Search Engine (acquired by Groupon)
- Managed a team of ten content writers, four digital marketing specialists, five digital marketing sales representatives, and several web and graphic designers
- Was responsible for revenue generation, client relationship acquisition and retention, and the development of products and services to best facilitate the needs and goals of the client
President & Founder
Wellington Fragrance Company, Canton, MI
- Founded and developed internationally-known supplier serving the bath & body, flavor and fragrance industries in all 50 states and over 30 countries worldwide
- Lead the company, known as an industry leader in pricing and product development, from inception through its eventual acquisition in 2006
- Achieved double-digit growth annually, averaging 75% – 80% year-to-year revenue growth
- Developed eCommerce road map and oversaw implementation to ensure best in class experience, security, and usability
- Developed order processing initiatives to ensure operational efficiency while simultaneously focusing on order accuracy, inventory management and OSHA, safety standards compliance
- Developed an integrative brand strategy that was consistently marketed through innovative techniques and various vehicles, including direct mail pieces, website, newsletter, industry advertising, and trade show attendance
- Managed product development and created approximately 50+ new products yearly
Complimentary Digital Marketing Skills
Google Analytics / Google Search Console
SEO / Moz, SEMRush, Ahrefs
CRO / Optimizely, VWO, HotJar
Social Media / Hootsuite, TalkWalker, Sendible
Photoshop, Dream Weaver, Acrobat, etc.