With over two decades of hands-on experience driving search visibility and digital growth for both global brands and agencies, Jon Lightfoot is a recognized leader at the intersection of SEO, GEO, AEO, and conversion strategy. His work integrates Large Language Model (LLM) applications, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) into traditional search frameworks — enabling brands to thrive in both human and AI-driven discovery systems.
Areas of Expertise
Technical SEO & AI Integration: Jon combines advanced technical SEO with emerging AI methodologies, aligning structured data, site architecture, and content semantics for visibility across Google, ChatGPT, Gemini, and other generative engines. His expertise spans B2C, B2B, SaaS, and e-commerce ecosystems.
GEO & AEO Strategy: As a pioneer in Generative Engine Optimization and Answer Engine Optimization, Jon helps organizations future-proof their digital presence. He designs frameworks that make brand information discoverable and trustworthy in AI-generated responses, ensuring strong visibility within the conversational search era.
Conversion Rate Optimization (CRO) & Analytics: Blending SEO insights with behavioral data and advanced analytics, Jon builds user journeys that convert. His data dashboards reveal the direct connection between content, engagement, and revenue.
Integrated Brand & Digital Strategy: Having held multiple senior marketing roles, Jon understands how to unite brand voice, cross-channel storytelling, and customer acquisition through performance-driven digital ecosystems.
Professional Background
Jon’s career spans leadership across both brand-side and agency environments:
- Global Marketing Leadership: Former Sr. Director / Head of Global Digital Marketing for a major international franchise network, where he engineered analytics-based attribution models, social engagement systems, and large-scale global acquisition campaigns.
- Executive Roles: Served as Vice President of Brand & Strategic Marketing and President of digital and consulting agencies, leading creative, SEO, and e-commerce operations across industries.
- Entrepreneurship: Founded Wellington Fragrance Company, scaling it from startup to an international bath, body, and fragrance supplier with sustained double-digit annual growth over a decade.
Industry Recognition
Frequent podcast guest and thought leader on shows including Salespop.net and the eCommerce Marketing Podcast, sharing forward-thinking insights on domain authority, GEO/AEO strategy, and the future of search in the age of AI.
20+ years of leadership in SEO, AI integration, and digital growth strategy.
Get in Touch: Email: mail@jonlightfoot.com
WORK EXPERIENCE
Founder / CEO
SEO, GEO Solutions, Inc.
From search engine optimization to Generative Engine Optimization and trust and authority enhancement, SEO GEO Solutions optimizes and fortifies organic search visibility and impression share to propel brand awareness and transactional lead generation.
Our clients outrank and outperform the competition strategically and consistently.
Sr. Director / Head of Global Digital Marketing
Mathnasium Learning Centers, Los Angeles, CA
- Created and managed Global Traditional and Digital marketing campaigns
- Responsible for student acquisition and retention for over 1,000 Franchised Mathnasium Learning Centers.
- Created analytics attribution model and crafted global analytic dashboard initiative to empower each center with advanced data tools and knowledge.
- Developed social media marketing strategies resulting in over 200% growth in engagement and drove over 1 million YouTube views in 30 days via social influencer initiatives. Met and exceeding KPIs that were tied to high growth audience expansion, market penetration, as well as, student acquisition and retention.
- Developed and implemented SEO and CRO tactics that made an immediate impact garnering significant market share and brand lift via organic search.
Vice President of Brand and Strategic Marketing
True Family Enterprises, Newport Beach, CA
High-Level Responsibilities:
- Brand Strategy
- Social Media and Public Relation Campaigns
- Revenue Generation / Demand Generation
- Creative, Design, and QA
- Digital: SEO, E-Commerce, CRO and Programming
President
Intact Info, Digital Agency, Diamond Bar, CA
- Work closely with the Directors of Marketing and business heads to build and implement digital programs to strengthen the firm’s brand position and achieve growth targets
- Plan and execute innovative integrated digital marketing campaigns, and manage marketing programs from strategic planning through to ROI reporting
- Conceive, execute, and assess integrated multichannel digital marketing programs to generate sales, raise brand awareness, and strengthen customer loyalty. Channels included online, search, social media engagement and audience expansion, affiliates, direct mail, and email marketing
- Collaborate with team to increase reach of content through social channels. Suggest programs to generate traffic, cultivate influencer marketing partnerships and campaigns, communicate with existing and prospective customers, and increase brand awareness through use of social platforms
- Create tracking and measurement reports. Stay current on industry regulations and guidelines for social media usage
VP of Digital Marketing
Communicate Better – Los Angeles, CA
- Managed client portfolio, ranging from start up organizations to Fortune 500 companies’ online presence, inclusive of Gillette, TomTom, Archives.com (acquired by Ancestry.com) and Bacardi
- Spearheaded and implemented world class digital marketing and branding campaigns inclusive of content marketing, social media engagement, organic SEO initiatives, SEM/PPC campaigns, display and programmatic ad buying, as well as press release development and syndication
- Consulted and spearheaded digital marketing best practices, strategy, architecture, and roll out for dozens of companies, both in the B2B and B2C markets, inclusive of BalletShoes.com (acquired by Capizo), and Uptake Travel Search Engine (acquired by Groupon)
- Managed a team of ten content writers, four digital marketing specialists, five digital marketing sales representatives, and several web and graphic designers
- Was responsible for revenue generation, client relationship acquisition and retention, and the development of products and services to best facilitate the needs and goals of the client
President & Founder
Wellington Fragrance Company, Canton, MI
- Founded and developed internationally-known supplier serving the bath & body, flavor and fragrance industries in all 50 states and over 30 countries worldwide
- Lead the company, known as an industry leader in pricing and product development, from inception through its eventual acquisition in 2006
- Achieved double-digit growth annually, averaging 75% – 80% year-to-year revenue growth
- Developed eCommerce road map and oversaw implementation to ensure best in class experience, security, and usability
- Developed order processing initiatives to ensure operational efficiency while simultaneously focusing on order accuracy, inventory management and OSHA, safety standards compliance
- Developed an integrative brand strategy that was consistently marketed through innovative techniques and various vehicles, including direct mail pieces, website, newsletter, industry advertising, and trade show attendance
- Managed product development and created approximately 50+ new products yearly
Complimentary Digital Marketing Skills
Google Analytics / Google Search Console
SEO / Moz, SEMRush, Ahrefs
CRO / Optimizely, VWO, HotJar
Social Media / Hootsuite, TalkWalker, Sendible
Photoshop, Dream Weaver, Acrobat, etc.
Get in Touch: Email: mail@jonlightfoot.com